The best colours to use in your commercial property

Are you thinking about refreshing your commercial property, but don't know what colour scheme to go with? It's not a decision you should take lightly. Colours have an impact on the way your customers or tenants feel about you and your brand.

Today, we delve into the psychology behind what colours work best for commercial property owners, and how they affect customer perceptions of your space.

How do colours affect the subconscious?

When selecting paint for your property, you need to think more beyond selecting your favourite colour. There has actually been a great deal of research dissecting the ways colour can influence the way we behave and even how we purchase. In fact, a study conducted by the Department of Administrative Studies at the University of Winnipeg called Impact of Color in Marketing found people only need 90 seconds to make a judgement about a product – and 62 to 90 per cent of that assessment is based on colour alone.

Of course, colour psychology isn't fool proof – the mind has been conditioned to read colours based on the areas we live and the cultures we grew up with.

What colours are best for your commercial property

Next let's discuss a couple of colours that are best for your property. First, you have to consider your tenants. What types of businesses are you trying to target? An building designed for a doctor's practice is not going to have the same colour scheme as an advertising company. 

With your target audience in mind, you can decide what colours to incorporate into your space.

• Blue: People often associate blue with water, which is why it has a claming affect on the subconscious. However, it is also linked with intelligence and efficiency. The darker the blue, the more intense it is, so it's usually best to go with a softer shade.
• Yellow: Joy and happiness – that's how people usually perceive the colour yellow. The warmth that people feel when they see this colour has the ability to put them in a good mood. Typically, the brighter the yellow, the more attention and energy it gets.
• Green: Green is universally associated with the environment, so it best represents peace and harmony. It has a refreshing affect on the subconscious whcih can be good for encouraging creative, new thinking.
• White: When you see white, you probably think sterile or pure. It's a colour that can be eye-catching, but only if it is a clean white, otherwise it can be off-putting. 
• Grey: Not quite white, not quite black, grey represents balance and neutrality. While it seems like a safe colour, you need to use it in moderation as much more than an accent colour can come across as indecisive.

Interested to learn more about how you can better position your commercial property? Contact the team at Ray White Surfers Paradise today.